Rivalry Partners with Sophon to Power Next-Gen Gambling for Millions
When two million users tell you they love what you're doing, you listen. That's why Rivalry, the next generation betting platform that's processed over $1 billion in wagers, is partnering with Sophon to create something entirely new for the internet generation.
Remember when the internet was just about scrolling and clicking? Today's users want more – they want ownership, they want rewards that matter, and most importantly, they want experiences built for them. That's exactly what this partnership delivers.
Solving the Alignment Problem in Online Gambling
In betting, it’s typically a win-lose cycle: deposit, wager, win some, lose some, and repeat.
In many ways, within the consumer product category, online gambling has one of the most misaligned relationships between users of a product and those that operate it. It’s you vs. the house, while simultaneously, operators still want customer loyalty. Lose to me, but love me.
Creating alignment between the players and the house to find a win-win approach is the real opportunity here.
The premise of Web3 is designed to solve problems just like this one.
That’s why Rivalry created NUTZ, a well-designed token with real utility and real rewards that grows in benefits alongside the platform, forming a win-win setup that fuels ongoing value and growth for users.
Our Partnership
Rivalry is teaming up with Sophon to bring their NUTZ onchain and develop novel experiences for existing users, new ones, and create a broader gambling ecosystem in Web3. That includes an entire roadmap of products and features, such as:
- One-of-a-kind platform, enabled by Sophon, adding real utility to any other token. On Rivalry, teams will be able to launch their own branded casino, where players bet using their token. The best part? Token holders can stake to “be the house” or bet against it,
- Use NUTZ to wager on Rivalry.
- Receive increased rakeback when wagering in NUTZ.
- Participate in a real-money lottery just by staking NUTZ.
- Reach higher ranks in Rivalry’s VIP program by staking NUTZ, unlocking exclusive benefits.
- Community-driven events and rewards.
- Special access passes for major gaming and sports events.
- And much more to come…
Built Different, Built Better
"We didn't want to just add a token and build on blockchain for the sake of it," says Steven Salz, Co-founder & CEO of Rivalry. "We wanted to make the entire experience better for our users and enhance alignment to create a perpetual value creation loop. Sophon helps us deliver on that promise with technology that just works."
Sebastien, Co-Founder of Sophon, adds: "Rivalry gets it. They understand their community and what matters to them. Together, we're creating experiences that feel natural to the internet generation."
The Bottom Line
This isn't about adding crypto to betting – it's about making entertainment better for millions of users who grew up on the internet. No confusing wallets, no complex terms, just better experiences.
Stay tuned for more announcements as we roll out these features in the coming months.
About
Rivalry is the leading sportsbook and casino operator for crypto-first players. Born in 2018, Rivalry’s vision is to shape the next generation of online gambling through technology, culture, and entertainment.
Sophon is a platform for the next generation of entertainment applications – from gaming and social to AI and beyond – all designed to make digital experiences more rewarding, more transparent, and more fun.
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